Monday 17 March 2014

Team project #1 - research on social media usage in a specific field

Here are the steps to complete team project #1:

1. Choose your research objects
First choose three to five enterprises, associations or other players in the field of your choice who use social media for their promotion and/or other purposes. Then discuss about and decide on your research questions

2. Create your research questions
A research project of course starts with research questions. Please start your project by formulating some questions on your wiki page (=Google Drive document) like:
- Are there different contents and topics on the web site and Social Media channels?
- Are there different target groups for the web site and Social Media channels?
- Are there signs of community building somewhere?
- Are there differences in the way the research object presents itself on the web site and Social Media channels?
- Is the research object investing more efforts for media presence on any platform than others
(The team chooses the research questions, these are examples of appropriate ones)
This excellent illustration was designed by team Emilia Kwiatkowska,
Adina Pascalau, Kristina Põldots, Otto Varrela in their report 2012.
Their research object was famous graphic designers.

3. Create your working platforms
You will use a wiki (Google Drive Doc) - not the blog - for your team work on this research project.
It is because a blog is not made for collaborative work on a document. The idea is that you work together to write the research report.
- you use Google Hangout and/or other chats (also Google Group if you like) for exchanging ideas about how to do your research project
- you write together the report on the wiki (on the wiki comments and chat very useful)
- you consult the Facebook hotline if you meet problems using the wiki
- on the blog you will find lessons about  work on Google docs
- you publish your finished research report on our course blog

4. Your research report should include:
0. List of team members
1. Research questions
2. How we did it
3. What we found
4. Conclusions, suggestions
5. Sources

The length of the report?
The report should be both concise and address itself to outcomes of searching appropriate answers to the research questions. You might need one or two pages + maybe illustrations?
Deadline: March 28

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